Institutional Video
The Company

The 1970s began with Brazil being three times World Cup champion, and it was marked by films like The Godfather and Star Wars (and soap operas such as Meu Pé de Laranja Lima and Irmão Coragem), and shaken by the oil crisis that led several countries into recession. Amid the economic, political and cultural turmoil in which the world was, two merchants friends tried to make a living in the city of Campinas, each with their own business. While one worked with beans, the other sold rice. As everyone knows, rice and beans is a perfect match and it did not take long for them to discover that together they could also do more. The two soon left aside their emporiums - which also sold potatoes, corn, onions and garlic - and founded in 1980 the "Cereals Corcovado", deciding to first invest in good quality beans, that could stand out from the rest. The product - which was initially called Corcovado, and right after received a more poetic name, "Field Grain" - quickly acquired a great share of the market and soon became sales leader in the Campinas region. In 1992, with the company flourishing, the partners changed the name definitively. Inspired by the music that was a success in Celly Campello’s voice in 1960 and that perfectly fit the bean concept sold by the duo, they suggested the name "Broto Legal", which began to entitle not only the company but the new bean brand produced by it (the Field Grain brand has been maintained and still exists today).
 
 
TECHNOLOGY AND QUALITY
 
Automatically selected by modern high-tech machines and with a index of virtually zero impurities, Broto Legal beans gained the preference of the state of São Paulo and became the best-selling within the state territory. And it went beyond, today it is already sold in other states such as Minas Gerais, Paraná and Amazonas. In 2001 the company returned to its origins: in that year appeared the Broto Legal rice, another success in quality and sales. With fine grain produced by farmers carefully selected, this rice also became the favorite of the market and it gained the preference of those who love and care about taste, quality and health: both Broto’s rice and beans, in a pioneering way, have the Analysis Seal Against Pesticides issued by the Biological Institute of São Paulo. This seal guarantees that the product was analyzed and tested regarding to residues of more than 250 types of pesticide and does not present any risk to consumers.
 
PRESENT AND FUTURE
 
In the first decade of the 2000s, Broto once more diversified its product portfolio, launching one olive oil line and jerked beef in its more than 5000 points of sale. In 2013, the company - until then a family business - initiated a transition process (successfully completed) to become a corporation. Owners of a history full of achievements and unparalleled experience, the founders became the company's directors and continue participating in major executive decisions. Decisions such as to launch in 2015 another new product with unquestionable quality Broto Legal, canned tuna, in the versions natural preserves and edible oil - the latter with a unique differential in the Brazilian market: it is the only one to use sunflower oil, much healthier for consumers. As it turns out, every day Broto Legal has become a company that goes literally beyond the (delicious) rice and beans, becoming a food company altogether, serving retailers with more product lines and a portfolio more and more complete. With all this history full of work and successes, and that certainly will have more chapters, the company is proud of its roots that only confirm what our slogan says: Broto Legal, there is no equal.

Mission
To provide to the consumers healthy food with quality and fair price, developing activities that promote the best possible outcome for customers, employees, suppliers and partners, respecting the environment, the laws and the moral of the community in which it operates.
 
 
Quality Policy
Broto Legal cherishes closely for the producer origin, control of pesticide residues, the choice of grain, storage and distribution. The principles of Broto Legal quality policy are based on:
 
- Follow and go beyond the purity standards set by government agencies;
 
- Always invest in the development of internal processes, achieving continuous improvement, analyzing the organization's operating performance based on the quality objectives;
 
- Meet and exceed all the needs of customers and consumers.